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Who is Giarite

Giarité is a vegan and cruelty-free luxury fashion brand redefining what it means to feel empowered in your own skin.

We design statement pieces that speak to the modern woman. Elevated, minimalist, unapologetic—without compromising on ethics. As a female-led label, we believe luxury should never come at the cost of animals or the planet.

Discover how our mission & values drive every decision we make:

OUR STORY

Every story starts with a spark. Ours was named BRILLY.

Launched in August 2021, the BRILLY crystal bucket bag didn’t just sell, it stole the spotlight. It went viral, setting a new standard for cruelty-free luxury. Naturally, others tried to replicate it. But BRILLY wasn’t just about sparkle.

It was about confidence.

Our customers weren’t just drawn to the crystals, they were drawn to how BRILLY made them feel. Seen. Bold. Unstoppable. That bag didn’t just shine, it helped you shine.

Where We're Headed

We’re expanding the crystal handbag collection to offer even more luminous, head-turning designs that channel your inner glow.

At the same time, we’re crafting a line of timeless classics, pieces that outlast trends, built for beauty and purpose.

This is just the beginning. Join us as we continue to build a future where compassion, sustainability, and elegance go hand in hand.

Two women in sparkly silver outfits, one standing and one crouching, showcasing Giarite handbags. The bag held by the crouching woman is Giarite's LE CARRE - BLACK
Two women in sparkling silver outfits stand in front of a building. The lady on the left is holding a Giarité Jules Black bag, and the lady on the right is holding a LE CARRE - BLACK bag.

The beginning

2020

Giarité is founded in June 2020 — fully bootstrapped, no investors. Profitable within five months.

BRILLY

2021

The BRILLY crystal bucket bag launches and goes viral — more than 17,500 sold to date, setting a new standard for cruelty-free luxury.

Crystal Collection

2022

The Crystal Collection debuts and Giarité reaches seven-figure sales.

Global wholesale

2023

Giarité enters Harvey Nichols and Galeries Lafayette x DFS, with retail partners across the Gulf, Japan, and Vietnam.

Worn worldwide

2024

Giarité pieces are worn by artists including Taylor Swift and Rita Ora, and circulate on Vestiaire Collective and The RealReal.

First handbags

2025

Giarité's first 100% handbag line launches — the couture Prismelle and Bijou, requested by Sarah Jessica Parker.

VEIL

2026

The VEIL collection launches — Giarité's next chapter and the return of crystal craft as conscious luxury.