THE FOUNDER

Georgia Bobar, a Romanian-born, Spanish-raised creative visionary, has always had a passion for art. Inspired by fashion magazines of the early 2000s, she spent her childhood drawing portraits and dreaming big. After high school, she pursued Fashion Design and Marketing at the University of the Arts in London. Although she later explored the tech world, she felt unfulfilled creatively.

In her early 20s, Georgia fully immersed herself in marketing and fashion. Inspired by the evolving world of influencer marketing, she launched her own agency, helping brands and startups establish their identities.
Now, she’s chasing her ultimate dream: building a luxury brand that supports animals, creating cruelty-free designs and emotional promotional campaigns. With her ambition to revolutionize material sourcing and work practices, Georgia believes in making a positive change in the world.